By Aaron Wagner
While 2020 will be remembered for many things, I think one of the things it should be remembered for was TikTok becoming a mainstay in our social media consumption and it crossing over into the music industry.
Going viral on TikTok and building up a large following has led to publishing and record deals for some, including one of our Artists To Watch In 2021: Jaden Hamilton.
Originally from small town Prairieville, Louisiana, Jaden Hamilton recently made the move to Nashville after enrolling in college for two weeks, smartly opting for a career in music instead. The rising artist posted his first TikTok in August of 2019 but quickly built up a following with over 330,000 followers and more than 3 million likes on his videos. Jaden parlayed that success into signing a deal with Sony Nashville in October this past fall.
But he’s more than just some sort of social media gimmick. The dude can absolutely sing.
At only 20 years old, Jaden has a voice that is pure and timeless. All you have to do is hit play on some of his songs and you’ll quickly realize this guy’s potential is unlimited.
He released seven songs last year but there are a few that stand out.
“Long Night Letting Go” is an emotional ballad, written by hit makers Jessi Alexander, Tony Lane, and Brett Tyler, that hooks you in and has you feeling some type of way. It’s impressive.
Just as easy as he can serenade listeners with a ballad he crank it up with some more uptempo songs, which are some of my favorite to listen to. “Ride It Out” is a made-for-radio hit and my personal favorite “Thinkin’ Bout You” is a song that I’ve had on repeat for the last few months.
Take a listen to some of his songs because I think you’re going to be hearing a lot from him in the coming years. 2021 in unpredictable given the world we are currently living in, but I’m very curious and excited to see how Jaden grabs it by the horns and keeps his momentum building. Because he’s building something really special.