As a reminder, the eligibility for the 2018 CMAs are from July 1, 2017 – June 30, 2018.
Within recent years, music videos have become an extension of the song, another way for the artist to show their creativity, and tell an even more in-depth story. According to the CMAs, nominees for the Music Video of the Year must be no longer than 10 minutes long, and contain only one song/medley. It must have been broadcasted nationally first, in all of it’s entirety. The video can be judged due to audio and video elements, as well as overall production, concept and the artist’s performance. Also note that the award is given to both the artist and the director. Award to artist and director.
“BABE” – Sugarland ft. Taylor Swift
“CRY PRETTY” – Carrie Underwood
“DRUNK GIRL” – Chris Janson
“MARRY ME” – Thomas Rhett
“TEQUILA” – Dan + Shay
Summary: “Babe” not only marks Sugarland’s return, but also includes the return of country-turned-pop star Taylor Swift. Both Swift and Jennifer Nettles get to show off their acting chops, with cameo performances by Kristian Bush. “Cry Pretty” also gave fans new Carrie Underwood for the first time in three years. Carrie has become such a star in front of the camera and she really puts on a performance in this video. Chris Janson’s “Drunk Girl” begins with a disclaimer, viewer discretion advised. A deeply emotional song, the video perfectly depicts the words sung. “Marry Me” follows the script of the song, until the very end. The video does a phenomenal job of telling a story that develops over decades, in just three and a half minutes. Similarly, “Tequila” does parallel the lyrics of the song, with Nyle DiMarco, a deaf model, actor and activist, playing the lead. It’s something new and refreshing to see in a music video.
Our Pick: “Tequila” – Dan + Shay
The Winner Will Be: “Drunk Girl” – Chris Janson